With the groundbreaking W Pompano Beach Hotel & Residences, Pompano Beach is stepping into the spotlight and doing so with audacity. The first W-branded ground-up development in the Western Hemisphere, this project aims to redefine the city’s reputation, attracting a new wave of luxury seekers, global travelers and sophisticated residents.
“W Pompano Beach Hotel & Residences is a game-changer for Pompano Beach, and it’s located at the city’s ‘main and main’ — the intersection of Atlantic Boulevard and A1A — putting it at the heart of everything,” says Nick Perez, president of Related Group’s condominium breakingdivision. “As the first W-branded property in the area, this development brings a globally recognized name in luxury hospitality and residential living, elevating the entire beachside community.”
Developed by the powerhouse partnership of Related Group and BH Group in collaboration with Marriott International, W Pompano Beach is more than a luxury hotel and residential offering. The project combines a boutique condo, condo-hotel suites, upscale retail and fine dining, along with a host of signature amenities that embody the W Hotels’ “Whatever/Whenever” service ethos. The property’s vibrant lifestyle is anchored by the expansive 60,000-square-foot WET Pool Deck, an iconic social hub featuring private cabanas, pickleball and padel courts, and a jacuzzi.
The development’s debut aligns with Pompano Beach’s ongoing transformation into a luxury destination. Related Group’s $1.8 billion investment in the area underscores this vision, signaling that Pompano Beach is ready to claim its place among South Florida’s most sought-after locales.
“W Pompano Beach is a cornerstone of what we’re creating in Pompano Beach,” adds Perez. “Over the years, we’ve watched the city transform from a quiet beachfront community into a thriving luxury destination, and this project – our fourth in the area – is a major step in that evolution. Bringing in a globally recognized brand like W Hotels elevates the market, offering a new level of sophistication, design, entertainment and service that hasn’t been seen here before.”
It’s a bold commitment that extends beyond the property’s physical structure to create an elevated coastal lifestyle community. The Living Room gathering space will host curated events, wine tastings and art exhibitions for residents and guests. The property’s AWAY Spa offers a tranquil retreat with custom wellness treatments, a cold plunge, sauna, steam rooms and hair-and-nail services.
Designed by Nichols Architects in collaboration with KORA, the tower’s architectural style takes inspiration from the rhythm of the ocean, with wave-like contours and glass facades that seem to sync with the surrounding beachscape. Interior design by Meyer Davis continues this theme of contemporary elegance and modern luxury. Natural materials, sweeping nautical lines and panoramic ocean views further showcase the South Florida coastal lifestyle.
“Every detail is meant to enhance the waterfront experience — whether it’s the panoramic ocean views, the use of locally inspired materials or the seamless connection between private residences and resort-style amenities. It’s a modern, sophisticated take on coastal living,” notes Perez.
Inside, The Residences offer two- to four-bedroom floor plans, while The Suites feature studio, one- and two-bedroom layouts. Both options boast expansive floor-to-ceiling windows, custom Italian kitchens with premium appliances, and spa-inspired bathrooms. A bespoke furniture package by Meyer Davis ensures effortless luxury for residents of The Suites, while owners of The Residences enjoy added amenities like private pools, valet services and club lounges.
But W Pompano Beach isn’t just about luxury accommodations. The development serves as both a tranquil beachfront retreat and a central social hub — an ambitious blend of custom residences, five-star services and bold entertainment experiences.
“This isn’t just about stunning residences; it’s about creating an authentic, elevated coastal lifestyle experience that only the W brand can offer,” says Perez. “With this project, we’re positioning Pompano Beach to be South Florida’s premier luxury destination for years to come.”
With initial pricing starting at $3.1 million for residences and $775,000 for suites, W Pompano Beach Hotel & Residences promises to usher in a new era for Pompano Beach. All eyes will be on this groundbreaking project, which is poised to redefine the South Florida standard for luxury coastal living.
